---
title: 4 ways to zero in on the Gen Z consumer
description: Katapult’s Chief Revenue Office, Reid Bork, recently wrote how retailers can take steps to understand Gen Z’s values and implement strategies that resonate with them.
image: https://blog.katapult.com/hubfs/B2B%20-%20Blog%20Images/Gen%20Z%20Adobe%20Blog.png
---
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# 4 ways to zero in on the Gen Z consumer
By Katapult on Mar 16, 2023 11:00:00 AM
As the newest generation of consumers, Generation Z (Gen Z) is a force to be reckoned with. This digitally savvy group is challenging brands to think differently to meet its expectations.
[](https://katapult.com/katapult-for-shoppers/how-it-works/)
Katapult’s Chief Revenue Office, Reid Bork, recently wrote how retailers can take steps to understand Gen Z’s values and implement strategies that resonate with them. These include:
1. Understand how and where Gen Z consumes media
2. Craft marketing messaging and content that resonates
3. Offer flexible payment options that meet the Gen Z life stage
4. Make a company’s purpose clear
You can read the full blog post on Adobe’s blog [here](https://business.adobe.com/blog/perspectives/4-ways-to-zero-in-on-the-gen-z-consumer).
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