As the newest generation of consumers, Generation Z (Gen Z) is a force to be reckoned with. This digitally savvy group is challenging brands to think differently to meet its expectations.  

Katapult’s Chief Revenue Office, Reid Bork, recently wrote how retailers can take steps to understand Gen Z’s values and implement strategies that resonate with them. These include: 

2.  Understand how and where Gen Z consumes media 
3. Craft marketing messaging and content that resonates
4. Offer flexible payment options that meet the Gen Z life stage
5. Make a company’s purpose clear

 You can read the full blog post on Adobe’s blog here.