The retail landscape is constantly evolving, and with that evolution, savvy retailers are looking for ways to grab the attention of new consumers and existing customers alike. One trend that has continued to gain momentum is the flagship sales event. Retailers are seeing opportunities to turn cultural moments, trends and other timely events into unique promotional activities. These unique events can drive traffic, sales and engagement outside of the traditional peak holiday shopping seasons. By creating their own "Black Friday" moments whenever they want, merchants can not only capture consumer attention and boost revenue, but also experiment with new marketing strategies, and generate excitement around their brand.  

Why flagship sales events? 

- Standing Out: The holiday season can be a crowded marketplace, making it difficult for individual retailers to capture consumer attention. Flagship sales events mean that retailers can position their promotions during a time when the shopping landscape is quieter.  
- Driving Demand: Having multiple flagship sales events throughout the year helps retailers maintain top-of-mind awareness among consumers and creates a sense of anticipation, driving repeat business and fostering loyalty. 
- Reinforcing Brand Identity: Flagship sales events can be carefully crafted to reflect a retailer's unique brand identity. By associating special offers and promotions with specific brand attributes, retailers can strengthen their brand images and foster a deeper connection with their target audience. 
- Rewarding Loyal Customers: Flagship sales events can be used to offer special discounts or early access to loyal customers, fostering a sense of appreciation and further strengthening the bond between the brand and its audience. 

Katapult: Your Lease-to-Own Partner in Driving Sales Success 

At Katapult, we understand the importance of these flagship sales events. We partner with merchants to help them maximize the impact of their promotions through our broad marketing channels and tailored communications. Our lease-to-own platform already helps retailers reach a wider audience, and during these flagship sales events, we go the extra mile. 

- Targeted Marketing: We leverage our app, SMS, and email channels to reach our vast customer base with personalized messages. 
- Driving Engagement: We create compelling content and promotions that encourage customers to explore merchant offerings and take advantage of special, limited duration deals. 
- Boosting Conversion Rates: Our flexible lease-to-own options make products more accessible to a wider range of customers, increasing the likelihood of converting engagement to sales during your promotional window. 

We've seen firsthand the power of partnering with Katapult during flagship sales events. During this year's Amazon Prime Day, we achieved remarkable results, with gross originations for the retailer increasing by nearly 115% compared to the previous year. In addition, Katapult also partnered with a leading electronics retailer during their flagship Back-to-School sales event in August by offering a complementary ‘Deal of the Week’ promotion to their customers and amplifying the messaging and timeliness of the sales event across Katapult's marketing ecosystem. Our efforts included email, social media and Katapult’s app. The promotion contributed to a 48.1% improvement in take rate and an 8% increase in approval rates year-over-year for the merchant. 

Ready to Boost Your Business? 

Ready to create your own flagship sale success story? Let’s partner! Katapult is here to help. If you are a retailer interested in directly integrating Katapult’s LTO solution to boost your business and customer base, please reach out to learn more.