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Memorial Day Sales Strategies: How Lease-to-Own—and the Right Partner—Can Drive Growth

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Memorial Day weekend is one of the biggest retail events of the year. It’s when shoppers go big: replacing mattresses, outfitting outdoor spaces, upgrading appliances, or picking up the home improvement tools or tech they’ve had their eye on. For retailers, it’s a major opportunity to boost revenue, clear seasonal inventory, and start building relationships with new customers.  

But in a competitive market, and with many consumers navigating tight budgets, how do you make your Memorial Day sales event stand out?  

Lease-to-Own (LTO), powered by Katapult, is one way to do just that. And when you partner with us, you’re not just offering a flexible payment option, you’re unlocking a full-funnel marketing engine designed to drive results. 

Why Lease-to-Own is perfect for your Memorial Day sale 

Memorial Day deals tend to focus on durable, big-ticket goods: 

- Outdoor furniture and patio sets 
- Lawn care equipment and grills 
- Mattresses and bedroom upgrades 
- Electronics and appliances 
- Tools, garage gear, and home improvement essentials 

These are high-intent purchases that often come with high price tags. For shoppers with no or nonprime credit, even deep discounts might not be enough to enable them to say “yes.” 

Katapult’s Lease-to-Own solution changes that: 

- No credit required to apply 
- No late fees or hidden penalties 
- Full cost of ownership disclosed upfront 
- Early buyout options, including 90-day payoff 
- Flexibility to return the item 

Customers make recurring payments toward ownership with complete transparency and control. It’s a smarter, more inclusive way to shop. 

The Katapult Difference: More Than a Payment Option 

What sets Katapult apart isn’t just our product, it’s how we partner with retailers to elevate key selling moments like Memorial Day. 

At Katapult, we act as a growth engine for our merchant partners by combining: 

- Deep audience insights from lease-purchasing behavior 
- Targeted, high-converting marketing campaigns 
- Strategic promotions timed to peak shopping moments 
- Cross-channel amplification across our app, email, SMS, and social channels

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We don’t just support your sales event; we help drive it. 

We identify the customer segments most likely to engage with your Memorial Day offer, develop messaging that resonates, and run custom campaigns across channels. Whether it’s exclusive discounts, limited-time offers, or category-specific spotlights, we tailor everything to move the needle.  

In fact, our merchant partners have seen remarkable results during key sales periods. One auto retailer saw a 101% increase in originations and 64% boost in customer conversions from a single holiday campaign executed with Katapult.  

The Retailer Advantage: Bigger Carts, Broader Reach, and Better Retention  

Here’s what you can expect when you integrate Katapult’s LTO and marketing support into your Memorial Day strategy: 

- Higher conversion rates: Especially on high-price items shoppers might otherwise delay 
- Access to underserved customers: 30% of Americans don’t qualify for traditional financing 
- More repeat buyers: Katapult had a 57% repeat purchase rate during the three months of 2025 
- Low risk: We handle underwriting, and we own the lease

 

Ready to Maximize Your Memorial Day Sale? Let’s Partner. 

Katapult helps retailers meet the moment—not just with payment flexibility, but with strategic marketing, data insights, and real collaboration. If you're planning a Memorial Day sale, now is the time to unlock the power of lease-to-own and a partner who’s invested in your success.   

If you are a retailer interested in directly integrating Katapult’s LTO solution to boost your business and customer base, pleasereach out to learn more. 

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