By Katapult on Apr 20, 2023 12:06:00 PM
We all know that the customer experience is key when it comes to boosting sales and retaining loyal shoppers. One great way to provide an excellent shopping experience is by offering alternative payment solutions, such as lease to own (LTO). LTO allows your customers to spread out their payments over time, making it easier for them to afford essential items.
But just having an LTO option available isn't enough. You also need to promote it effectively to make sure your customers know LTO is available and understand how the alternative payment option works. Here are a few tips to get started:
1. Highlight the Benefits: When you're promoting LTO, don't forget to emphasize the benefits! This includes benefits such as no late fees, no credit check, fast approval, and the ability to pay over time.
2. Make it Easy to Find: If your customers can't find your LTO option, they won't use it! Make sure your alternative payment options are easy to find on your website and in your physical store. Consider adding buttons or banners to your product descriptions and category pages or placing them prominently on your homepage. Also consider adding point of sales material in-store.
3. Use Clear Language: Avoid using jargon or complex terms when describing your LTO options. Instead, use simple and clear language that anyone can understand. Make sure your customers know exactly what they're signing up for when they choose to use LTO.
4. Use Various Marketing Channels: One way to maximize your promotion efforts is to utilize all available marketing channels to reach your customers and let them know LTO is an option. This includes your website, email marketing, social media, paid advertising, SEO and in-store signage.
By following these tips, you'll be able to promote LTO effectively and give your customers the best possible shopping experience. By offering flexible payment options, you'll make it easier for them to purchase the items they want, while also increasing your sales and revenue.
To read more tips and access available promotional assets, visit Katapult’s merchant portal!
Don’t have LTO? Reach out to Katapult today!